The Role Of Digital Marketing Strategy In Achieving Competitive Excellence For Organizations In Light Of Digital Transformation

Abstract

The current research aims to identify the role of digital marketing strategy in achieving competitive excellence for organizations in light of digital transformation. The research adopted the descriptive analytical method to identify relationships and a structural model was built and tested through regression and structural modeling. The research concluded that digital marketing strategy plays a crucial role in achieving competitive differentiation for a brand, as digital marketing strategy can accurately identify and target customers. Using data and audience analysis, you can identify which prospects engage most with your products or services, so you can effectively target your marketing efforts and gain an advantage over competitors.